Lincoln And Magic Johnson Challenge Aspiring Filmmakers To 'Define Lincoln Luxury'


Ford Motor Company's Lincoln luxury brand and NBA legend Earvin "Magic" Johnson are calling for the best and brightest aspiring filmmakers to "Define Lincoln Luxury" -- and win a place in the driver's seat of the 2006 Lincoln Zephyr.

Lincoln is teaming with Film Life to present the American Black Film Festival for the seventh consecutive year. The annual event attracts a robust group of film aficionados for a five-day retreat of premieres, networking, panel discussions, hands-on workshops and competitive film showcases. Dedicated to strengthening the independent black filmmaking community, the American Black Film Festival will celebrate its 10th Anniversary this year.

Lincoln's sponsorship of this year's event introduces the "Define Lincoln Luxury" contest, with a Grand Prize of a 2-year lease on a 2006 Lincoln Zephyr or $10,000 in cash.

"We are proud of our long history with the American Black Film Festival and Film Life which reinforces our support of the independent filmmaking community as it reaches higher to bring its unique voice to a wider audience, says Tom Grill, Lincoln Brand Manager. "ABFF provides an outstanding platform to showcase the many innovative and original perspectives of the Black experience."

Aspiring filmmakers who enter the "Define Lincoln Luxury" contest must create an original commercial articulating their own interpretation of Lincoln luxury. The commercial should be 30 to 60 seconds in length and must feature at least one shot of a Lincoln vehicle. Judging will be based on originality and creativity, appropriateness of commercial to theme and overall appeal. Official rules, entry forms, and submission guidelines are available on http://www.lincolnlounge.com/, Lincoln's all-new urban lifestyle website.



A Grand Prize winner will be selected on July 5, 2006, by a panel of experts from the advertising and film communities. In addition to a two-year lease on the 2006 Lincoln Zephyr or $10,000 in cash, the Grand Prize winner also will receive a 5-day, 4-night trip for two to South Beach, Florida on July 20 - July 24, where the winning commercial will debut at the ABFF Filmmaker Award Brunch.

Lincoln and Magic Johnson

Lincoln and basketball legend and businessman Earvin "Magic" Johnson have enjoyed a meaningful and successful partnership since 2003. Magic and Lincoln have collaborated on television commercials, charity events (Midsummer Night's Magic) and other joint appearances (NBA All-Star Game, dealer events); most recently at the world debut of the brand new 2007 Lincoln Navigator and Navigator L at the Chicago Auto Show.

About ABFF

The American Black Film Festival is a five-day retreat and international film market dedicated to strengthening the independent black filmmaking community. Founded in 1997, it is recognized today as the premier Black film festival and is dedicated to linking key Hollywood decision makers and accomplished artists with emerging filmmakers in an effort to bring their work -- and a more positive depiction on film of African Americans -- to a broader audience.

Source: Lincoln Mecury

Lincoln MKR Concept debuts at NAIAS


Lincoln is pulling the wraps off a head-turning new concept car at the North American International Auto Show next week, signaling its design strategy for the next-generation of premium American vehicles and launching a new engine family. The Lincoln MKR concept introduces a new design language of “elegant simplicity” on a four-door coupe that also features environmentally friendly amenities and fuel-saving technology, including its TwinForce™ engine. The concept’s 3.5-liter gasoline twin-turbocharged direct-injection V-6 performs comparably or better than V-8 engines, delivering 415 horsepower and 400 lb.-ft. of torque on renewable E-85 ethanol.


A New Era of Lincoln Design

The new design – created by a team led by Peter Horbury, executive director, Design, The Americas – showcases the visual elements that will influence a new generation of Lincoln products.

“We’ve reinterpreted the best of Lincoln designs over time, preserving the restraint and elegance synonymous with the brand,” says Horbury. “The Lincoln MKR concept is sophisticated and modern, resembling an athlete – extremely strong and fit but looks elegant in a tuxedo.

“This romantic, sporting coupe should turn heads at the show. And, ultimately, this new design language will help lead us forward in the growing premium segment.”


The Lincoln MKR concept features seven key exterior cues, which define modern Lincoln design:

- Clean, uncluttered surfaces
- Powerful, dynamic beltline
- Chamfered surface running parallel to the beltline
- Distinctive Lincoln bow-wave, double-wing grille opening
- Thin, horizontal taillamps that run from one side to the other
- Significant C-pillar smoothly transitioning into the cantilevered roof, and
- Powerful cantrail/roofrail


Modern, ‘Guilt-free’ Luxury Touches

Inside, the Lincoln MKR concept defines a new direction for modern luxury, with ambient lighting and contrasting colors and materials that offer both a new look and philosophy for future Lincoln interiors.

“The concept’s interior builds on the success of earlier Lincolns but stretches the boundaries even further,” said Gordon Platto, chief designer of the Lincoln MKR concept. “This unique combination of materials gives the Lincoln MKR a rich interior but features the environmentally friendly amenities that luxury buyers expect in premium goods, including vehicles.”

A black oak instrument panel engineered from recycled wood stretches from side to side and carries through to a twin-level floating center console that extends into the rear of the cabin.

This expansive ‘T-shaped’ panel houses the passenger information display system seamlessly disguised by the flush touch screen control surfaces and a navigation screen that can be concealed by a powered door.

The instrument cluster provides a jewelry-like focal point. Chrome-trimmed gauges illuminated with Ice Blue lighting can be easily viewed in harmony with the concave spoke steering wheel that includes retractable paddle shifters.

“Lighting is an important design element,” Platto said. “We know customers are paying more attention to the lighting in their homes than ever before, and we wanted to leverage it to create even more ambiance and drama inside the concept.”

Ice Blue lighting is carried throughout the high-contrast interior, emitting from the door panels, mohair-carpeted foot wells, seats, center console and perhaps most dramatically from the large Lincoln star above which is easily viewed from each of the Lincoln MKR concept’s four seats.

Each soy-foam based seat stands alone, looking as if suspended in air, wrapped in a creamy cashmere leather made through a more environmentally friendly chromium-free process. Seatbacks are finished with high-gloss, ceramic-looking shells.

The concept also features the THX II Certified Car Audio System, Lincoln’s signature audio system, which produces sound quality comparable to home theater systems.

Innovative TwinForce™ Powertrain
Under the Lincoln MKR’s sculpted hood is the exquisitely detailed TwinForce engine, finished in chrome and accented in the cranberry red metallic paint that dresses the rest of the modern exterior.

This marks the birth of the new TwinForce engine family that will power production versions of a range of future Ford and Lincoln products.

TwinForce uses direct injection technology and turbocharging. These technologies are common in diesel engines but have only recently been combined together in gasoline engines.

The Lincoln MKR’s engine also is flex fuel capable, providing the driver with the flexibility to switch back and forth between gasoline and E-85 ethanol. Combining the high octane found in E-85 or premium gasoline with TwinForce technology allows the MKR’s V-6 to deliver 415 horsepower and 400 pound-feet of torque – an impressive 118 horsepower per liter.

To achieve this type of performance from a V-8 would require an engine displacement of 6.0-liter or larger, nearly double the size of the 3.5-liter in the Lincoln MKR. As a result of the smaller V-6, the Lincoln MKR concept delivers 15 percent better fuel economy than a V-8 with similar performance.

The concept’s engine is mated to a six-speed transmission, and the concept features independent rear suspension for more refined road manners.

The car sits on 21-inch chrome aluminum wheels fitted with unique Michelin tires that feature the Lincoln star in its treads.

“The Lincoln MKR concept is important because it marks a new era for the brand,” Horbury said. “This is a showcase of modern design that marries power, performance and, essentially, ‘guilt-free’ luxury.”

Lincoln MKR Concept Specifications
Powertrain
3.5-liter V-6 TwinForce engine
Chassis lengths
Overall length .......................195.7 in.
Wheelbase .............................112.9 in.
Overall width ..........................75.4 in.
Overall height at curb ..............52.7 in.
Track width
Front .......................................63.7 in.
Rear ........................................63.8 in.
Brakes
Brembo power 4-wheel disc with ABS and traction control Suspension
Front ............ MacPherson Struts and rear-facing L-shaped lower control arm and stabilizer bar
Rear .............Independent Rear Suspension
Headroom
Front .......................................37.8 in.
Second Row ............................36.9 in.
Legroom
Front .......................................42.7 in.
Second Row ............................33.7 in.
Luggage capacity ..............13.0 cu. ft.

Source: Ford

Lincoln to Offer SIRIUS Satellite Radio as Standard Equipment


Ford Motor Company and SIRIUS Satellite Radio today announced that Lincoln will provide its customers standard factory-installed satellite radio on the Lincoln MKZ, Lincoln MKX, Lincoln Navigator, Lincoln Navigator L and Lincoln Mark LT beginning with the 2008 model year. Sirius Satellite Radio today is offered on 22 Ford, Lincoln and Mercury Vehicles as a factory-installed option. It will be available on the 2008 Ford Focus later this year, bringing the total to 23. The Lincoln lineup will be the first to include the equipment as standard.

"Every day, SIRIUS Satellite Radio is becoming more popular with our Ford and Lincoln Mercury customers because it allows them to personalize their driving experience," said Cisco Codina, Ford group vice president, North America Marketing, Sales and Service. "Its growing popularity is part of a broader trend in the auto industry with customers increasingly asking us to pioneer technologies that put them in control of their driving environment."

Nearly 600,000 Ford, Lincoln and Mercury vehicles have already been shipped with factory installed SIRIUS satellite radios. Those numbers are expected to more than double in 2007.

We are excited about the growth and success of SIRIUS at Ford, and the positive response we've received from both dealers and customers," said Mel Karmazin, CEO, SIRIUS. "SIRIUS' programming continues to enhance the Ford driving experience and we are proud that the Lincoln brand regards us as an important addition to provide all their customers.

For 80 years, the Lincoln brand has been synonymous with luxury, comfort and design. Both news media and the industry at-large voted the 2007 Lincoln MKZ as "Best Premium-Priced Car Interior of the Year" at the 7th annual Automotive "Interior of the Year" awards conducted by Ward's AutoWorld magazine. Lincoln will continue to strengthen this position with SIRIUS as standard equipment.

Lincoln models with SIRIUS radios arrive at the dealership ready to operate with a six-month pre-paid subscription included. This allows the dealer to conduct an in-vehicle demonstration of the SIRIUS service so the customer can immediately begin enjoying their satellite radio service.

Source: SIRIUS Satellite Radio

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